Yoga Journal
From LoveToKnow Yoga
Yoga Journal bills itself as the industry’s premier yoga magazine. Teachers and students alike use the resources found in Yoga Journal to gain a deeper understanding of the craft and further their practices in myriad ways.
Brief History of the Magazine
As with most things incorporating yoga, a small but dedicated collective decided in 1975 to enlarge and improve its community. The California Yoga Teachers Association produced the first Yoga Journal in May of that year. It was a total of 10 pages, distributed to approximately 300 people.
But members of the yoga community recognized the need for a publication that addressed the multi-faceted practice of yoga and by 1995, circulation had increased to 66,000 subscribers. In 2000, current owner John Abbott bought the magazine, had it redesigned and relaunched it. Subscribers now total more than one million.
American’s growing interest in yoga has certainly contributed to its success. Nevertheless, the style and content of the magazine, with a balance of honored tradition and modern innovation, keep it positioned as a top source of viable information for yoga practitioners.
What You’ll Find Inside Yoga Journal Magazine
Yoga Journal has a tendency to speak to the more advance yogi, but individuals with a budding interest in the practice often find the articles and featured poses very helpful. Contents include:
- Master Class — Master yoga instructors provide in-depth instruction for advanced practitioners.
- Eating Wisely — A part of yogic beliefs, this section examines the deep connections between spirit and food.
- Basics — Covers asana and philosophy for both the beginner and seasoned practitioner
- Personal Growth — Written by famed meditation teacher Sally Kempton, this column focuses on the benefits of adapting the total yoga philosophy.
- Media — Reviews of the latest yoga media.
- Om—High — Everything trendy, fun and interesting in the world of yoga.
- Home Practice — A primer for the yoga home practitioner.
- Wellness — A feature on various forms of natural healing.
Yoga Journal Online
In 2001, the magazine adopted technology in the form of a comprehensive Web site, featuring:
- Hundreds of archived articles
- An extensive yoga pose database
- Expert advice for parents and teachers interested in yoga for children
- A variety of yoga merchandise
- Search capabilities for classes and teachers
- Interactive blog communities
- Free newsletters
In 2006, the site was honored by Forbes as “The Web's most expansive and impressive yoga site.” The site doesn’t require a subscription.
Conferences and Yoga-Centered Travel
The practice of yoga is an ideology that the staff of Yoga Journal takes very seriously.
At least twice a year, the publications hosts yoga conferences at which practitioners of all levels can perfect their postures under the guidance of international yoga superstars like Rodney Yee, Seane Corn, Shiva Rea, Edward Clark, Aadil Palkhivala, Ana Forrest, Patricia Walden, Saul David Raye, Gurmukh Kaur Kahalsa and many others.
Spanning the globe, these conferences connect readers with the action of the craft. As an extension of that, the site offers information on numerous yoga-centered travel opportunities. This section of the site breaks yoga travel out by price and length/type of stay. From family-friendly yoga jaunts to restorative private getaways, there’s a travel excursion for any level.
Yoga Journal is published seven times a year. The rack price is $4.99 and the subscription rate is $21.95. The online version offers an extensive selection of yoga equipment, media and merchandise as well – visit them at Yoga Journal.com
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